Article
Or what do a baby diaper, a drinking pouch and an instrument panel have in common?

All three were welded with Ultrasonics from Herrmann.
Herrman Ultrasonics uses a new, red quality label in order to visually point out the advantages of ultrasonics and the performance capabilities of its machines. The short and concise set phrase was created in co-operation with the marketing agency camp3.
ultra³ stands for
1) precise, 2) flexible and 3) economical.
These are attributes, which show the value of benefit for the customer and it distinguishes ultrasonic welding from other joining technologies in a short and compact way. The red ‘quality label’ ensures a visual brand salience and shows the welding application was solved with ultrasonics from Herrmann. That way a consistent picture language as well as a recognition value are created, which ranges from multiple applications like Tetra Tetrapaks and salad bags over car center console to baby diapers. It also captures all areas of communication, i.e. trade show presences, advertisements and other company presentations.